Book Review: The Return of Curiosity: What museums are good for in the 21st century

[written 2016, reproduced on the blog 2020]

An article entitled ‘Revitalised University Museums Still Face Big Challenges’ caught my eye. The content was very relevant to the day job and linked to a funding application we were submitting. However, in the article, the author called university museums “object laboratories” and referred to collections as an “original expression of big data” really piqued my interest, what a great turn of phrase! The blurb at the end shared the author Nicholas Thomas had recently published a book, I had to seek out more about these phrases and the ideas behind them. 

An approachable book with three chapters and a conclusion it was an enjoyable time getting through it. Thomas is not shy at coming forward with practical thinking of collections, history of museums and their recent ascendency. On the topic of repatriation, his argument is pragmatic encouraging all parties to talk and collaborate for the desired outcome. Stopping short of using the analogy of two boys playing with a ball and when the one who owns the ball is beaten, he threatens to leave and take his ball home! The suggested solution is dialogue and collaboration so all parties get more from it. Whether it means returning the objects now or later there is much to be gained by having open conversations to learn more, share the knowledge with the museum’s visitors and add to the provenance and richness of the object. Not collaborating results in years, decades or centuries of research and knowledge lost and possible animosity.

The theme of the book is about addressing questions which museology texts have yet to tackle, like what do museums contain - collections, and how they have contributed to the growth of museums. 

An audience - in definition a passive group for listening - isn’t a fair use for the museum visitor. For one thing, there are far more engagement opportunities than someone attending a play; guided tours, self-selecting objects to look at, label reading at will, etc. Similarly, someone reading a novel is controlled throughout by the author in the layout of the story, not so with museum visits offering as many different of journeys as there are visitors. Finally settling on the metaphor of museums being encyclopaedias for the visitor allowing them to dip in wherever and for however long they wish the passage resonated to me as a museum worker and an avid visitor.

Not surprisingly for a professor of material culture, Thomas selects collections as the main topic for the meaty middle chapter ‘Museum as Method’ and doesn’t resist reminding the reader even books can be categorised as material culture in their binding, design, etc. He investigates the tension between an object in terms of what it was and what it is now, a book on display as an object being the perfect example. To me, that tension is experienced every day I handle objects, however, I agree that it may not be made is explicit for ‘the visitor’. 

Large museum collections have millions of objects and smaller venues less so, however according to Thomas objects are all loaded with relations not yet discovered. Relations may be the obvious chronological relations, for example in a painting documenting an artist’s development. Of more interest are the less obvious connections. In reading, I likened this to objects having a conversation at a dinner party or conference and trying to find common ground with which to share a conversation and the author’s analogy was to a person’s distant cousin where a connection is obvious, just never investigated more fully. My question: does that mean if museums had more staff to investigate these relations there would be more outputs for exhibitions and displays to attract a wider range of people? 

Not being someone who loves objects the book has left me with a better understanding of curators and how they can spend their time with collections and I imagine them searching for these relationships and facilitating the discussions between the objects shelved in different areas of the store. 

The author views collections more than historical resources “…it is something that we work with prospectively, a technology that enables the creation of new things.” Considering the phrase in the original article of collections being big data this idea of creating new things from collections is exciting in an age of hackathons, start-ups and funded innovations. Having an ability to seek new relations and hopefully be rewarded with the odd serendipitous pairing must keep curators and those working with material culture interested - I totally agree, as long as they can recognise the potential when they see it.

The conclusion places the arguments and value of collections as where museums should be focussed. Investing in curators, researchers in collections and getting the message out that museums “should be themselves”. After explaining why he thinks collections are the reason museums have reached their current popularity the author seems to be asking them to be returned to how they used to be in staffing and the collections lauded by experts. A mention of curiosity and sociality which can occur in museums and the value of arts and museums contributing to better citizens appears in the conclusion.

I agree there is great excitement to be had from collections, they are the foundation for any museum narrative, however, the lack of two-way conversation in the model expressed in the book is harking back to the age where knowledge was valued because to find the answer took trained curators expertise and time. Now, most answers are seconds from the question, in fact, sometimes it is more than one nuanced answer which results. It would be great to have more curators and research on collections because more stories and relations would appear and be of interest to the visitors. However until there is an appetite to pay for the research/knowledge, museums have to struggle to meet their costs through different services. 

Have you ever seen the YouTube show The Brain Scoop? It’s a look at The Field Museum in Chicago’s collections and their recent video on the Man-Eating Lions of Tsavo illustrates the value of collections in less than 10 minutes.  

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What's my museum of the future?

Museum ID Issue 21 asked their upcoming conference speakers what they thought museums of the future might be. They didn’t ask me but here’s my thoughts anyways. 


My first real internship was at the Peggy Guggenheim Collection, so not really your everyday museum. Exposed to works of art of that calibre, like Bird in Space, Brancusi in 2001 to me is the same as in 2017 and I suspect even in 1988 - truly awesome experience for the visitor. Irrespective of social media in the noughts or audio guides in the 1960s a museum dedicated to great art is hard to see changing in the future. 


That said, the museums sector is not so easy to categorise with museums dedicated to migration, homelessness (both included in Issue 21), pencils, porcelain, authors and artists. Before looking forward, let's look back - what has changed since my first experience? 
The introduction of smart technology is improving accessibility to collections with more methods to share descriptions and information. A steady growth in visit numbers over the ten years shows there is time and drive in people to learn about what is stored in museums. Society is becoming more self-aware/obsessed through a ‘selfie’ culture bolstered by celebrity. Democratisation of knowledge has levelled the traditional museum model of expert to novice and we all know less information on more topics than ever before.


What will the next 10 years bring for us? In Museum ID Rosie Stanbury from Wellcome Collection notes the role museums have in facilitation. As a trusted and increasingly popular space museums can facilitate and mediate for communities. Feldman talks of the need for authenticity and as one of the last homes for tangible history the attraction of seeing the real thing continues to prove popular even if a high resolution version is available. 


I believe a third element can play an important role in the museum sector’s future - data. We have been categorising and collecting information since opening the doors and as the Information Age is upon us, surely this is where and when we can excel. Whether it be counting visits and monitoring museum behaviours from Dallas Museum of Art or using the vast data input for Europeana to function or evaluate the way this dataset is being used museums have an opportunity to monetise something they excel at. Assessment of cultural behaviour or predictions based on past recordings the rows of numbers, categorisations, measurements are ready to be harvested. 


Museum Ideas conference looks like it will continue this discussion along with many others in October at Museum of London. 

MuseumNext Europe 2017 Rotterdam

MuseumNext Europe 2017 is done! This year Rotterdam's hosted 500 'Game Changing' museum professionals, leaders, storytellers, designers, etc. for the conference that asks - just like President Bartlett

The conference has evolved into three evenings and days of social, participative sessions and content. Sometimes edgy, sometimes predictable but I always find takeaways: new ideas, things to research and new friends for Twitter and LinkedIn to keep in touch with. The first evening for early arrivals was drinks at Belasting Douane Museum Rotterdam where we were treated to a demonstration of dog handling and how Indie and Jack smell out drugs. The wee Jack Russell sniffed out 2,500Kg last year!

We went pink this year!

We went pink this year!

Day 1 - Discovery and Orientation

I reluctantly visited the Maritime Museum and was so impressed another blog will follow with what's there, it was surprising! A relaxed first day with informal workshops, tours and social events allows delegates to settle in, catch up with old friends and meet new delegates - it's a conference I try not to leave anyone standing alone for long. Local venues open to host and their staff also come and mingle and all sorts of new connections are made. Attending fascinating talk at Het Nieuwe Instituut introduced me to someone who is researching physick garden plants of the Dutch during their colonisation and how it impacted their medical remedies. It's also a courageous and confident move to open a venue to a museum conference, how many others would happily welcome the professionals in?

Days 2 & 3 - Talks and Workshops

Content heavy with time to visit the carefully selected sponsors and mingle. My key memories and learning from these two days:

  • Honor Harger from ArtScience Museum presented, woweeee!!! Singapore has an awesome exhibition partner in teamLAB. She presented Future World Where Art Meets Science illustrating the challenge of exhibiting in bits versus atoms, using technology the exhibition is able to take drawings and integrate them into the wall displays converting atoms into bits. It was exciting to see different ways of entering the exhibitions, slide in, crawl in, etc.  Another exhibition Into the Wild has the museum partnering with the big technology players Google, Lenovo, etc.  and is challenging their visitors on climate change direct with 21st century technology. Guests learn about the ecological damage in nearby Indonesia and are invited to plant a virtual tree in VR and the institution then plants a real one to offset the thousands of trees burning in fires threatening the habitats of endangered animals and also contributing to the city's smog. Incredible visitor number growth shows the engagement and fun is wanted.
  • The Lost Palace is coming back this summer. See my last post gushing about the experience. The project manager honestly explained what went well and what went wrong. Always entertaining Tim Powell shared the painful experience of not getting the marketing right. This year they have revamped it and supplemented with images from last year. A must see if in London July to September. 
  • The British Museum has created an engaging and informative sex and relationship education programme for Key Stage 3-5 kids. Working with an artist and using the collection in the gallery they are seeing strong results, positive and negative press coverage from Mary Beard and Daily Mail - a true measure of a programme's impact. Melany Rose and Chloe Cooper gave a great presentation. More info in the blog by Melany.
  • Dave Patten from Science Museum shared some of their initiatives in the hackathon and the new maths gallery at Science Museum uses VR to show the mathematics behind flight of the installed biplane. The graphics and effect were captivating and feedback positive, except it seems the five minute experience is too long for the participants' friends and family to wait! 
The city has art everywhere, some inspiring messages like this. 

The city has art everywhere, some inspiring messages like this. 

Some that can't be explained!

Some that can't be explained!

 

  • Te Papa museum continues to innovate, even if the farthest museum from Rotterdam. Miri Young shared the new Lab called Hinatore  - Maori for phosphorescent or glimmer - is bringing all ages to the museum to create, learn and participate. 
  • Adam Lerner from Museum of Contemporary Art Denver pushed the marmite button with his ending keynote. He took us back to where it started as a regular edgy talk in a shopping mall where two unrelated topics were thrown together with an expert speaker on each like, Andy Warhol and Artificial Lighting. It has ended with him Director and Chief Animator of MCA with the same philosophy but working with a bigger team on the output. He was honest and humorous and the audience seemed jealous/appreciative of his (I think) 70% 18-30 audience, but is it too risky to bet the organisation on such unconventional strategy?
  • I learned of new tools to try for improving efficiency and effectiveness from the very engaging O'Banion sisters
  • Deborah Cullinan from Yerba Buena Centre for the Arts returned to the MuseumNext stage to share CultureBank. Currently the output of a think tank they are seeking to change the museum and society paradigm to introduce other returns on investment. The mission is to generate culture that moves people, because culture is the essential catalyst for change. Skills exchange, etc. could reduce the power of money and address the growing wealth gap. Cullinan  has significant partners on board and it's an ambitious concept which requires political - local and national - acceptance. If you know me and my healthy scepticism... it is great to try new things.
  • Johan Idema presented confidently on The Big Art Show. A theatrical show delivered in The Netherlands with 10 art works loaned from nearby institutions interpreted with drama, storytelling and lighting effects. It's based on his argument that the white cube's time is up and by flipping art into the black cube a greater experience can be delivered. I am fascinated by audience engagement with art and another blog is following about this concept. A question from the floor challenged if galleries are white cubes anymore. Also, a growth in cinemas beaming blockbuster exhibitions and curator tours across the UK is adding visits to the exhibitions at a lower cost than The Big Art Show could imagine. 
  • Olga Subiros gave a snapshot of The Big Bang Data travelling exhibition. The examples she included were captivating in illustrating the data that surrounds us. Face masks made from found DNA, artworks simulating the wave flow surrounding a buoy in the Pacific Ocean in realtime and one I found on the website, finding a cat from Instagram using the photo's GPS meta data. 
Not as many screens in the audience as previous years?

Not as many screens in the audience as previous years?

Jim, Kala, the team of volunteers and any behind the scenes contributors did an amazing job to create another memorable, inspiring and collegiate conference that has left me with new ideas, thoughts and new contacts to move forward. Inviting representatives from #MuseumDetox allowed many of the presentations to be viewed from multiple approaches. Videos will reach the MuseumNext website soon (probably here) and next year it is returning to London for the 10th birthday. The wedding anniversary gift after 10 years is tin or aluminium, I wonder if the name badges will be reflecting this?

#TheLostPalace Experience

Have you been in Whitehall lately? Did you see the burnt wooden doorways or people walking through, touching them wearing headphones and waving blocks of wood around like they were a sword or torch? The Lost Palace by Historic Royal Palaces has been teased at MuseumNext conferences by Tim Powell, project manager, it sounded incredible. Now it's available until September 4th and I had to experience it. 

It was a surprisingly quiet Saturday in August as I and a couple undertook the adventure - awkward on several levels for me - however I can see huge fun would be had with groups of friends doing it. I have friends who would totally immerse themselves and perform King Lear or dance in the Banqueting House, just not me!

The headphones are regular looking but provide the latest in binaural sound to fully immerse you, the device is radically new. Designed as a wooden block there are no buttons, numbers or screen to be distracting. Direction comes from the energetic guide within the tour telling you what to do, where to go and context when needed. The block is the first time I have used an audio guide as an object - are there any other examples out there?

One minute I was being asked to touch the burnt structures around Whitehall with it, another instruction is to cut down the King's impressive garden sundial (below). You get out as much as you put in because if you don't weald the block as a sword you don't 'swipe' the sundial, or get the satisfaction of it's destruction - one for the republicans!

The guide's voice leads you, the GPS or whatever navigating tool is used is great: take one step by The Thames = water lapping by the boat, you are told you're on, no steps = no water lapping and there're all sorts of interactions around the roughly mile course. The use of the accelerometer in the device is innovative and refreshing to see, pointing it as a listening device to the Ministry of Defence building was very satisfying given the current age of who's spying on who, for example!

The content is well constructed and I left with new knowledge about the area and the three centuries mentioned in the guide. The contemporary voice keeps you moving while the professional vignettes at each stop are very high quality in their sounds, delivery and content, especially the ghostly laundry maid who claims responsibility for the destruction of the original Whitehall Palace which has led to this experiment.

An obvious downside to the device is the lack of choice in pace, you need to commit to the experience like you would a movie in an exhibition or a fairground ride. I was wrong to call it an audioguide, it's an experience to be committed to and out in what you want to get out. #TheLostPalace is only a short-term thing, hopefully it can be experienced by lots including museum professionals as I think there are some new ideas here. The quality of execution is very high and while it will have been an expensive project it has delivered a memorable, informative and entertaining experience to me. 

It has also been experienced by Jim Richardson from MuseumNext (read for more technology insight), Mar Dixon and reviewed on the BBC's Click Radio programme.  

My takeaways from MuseumNext 2016

IMMA, Dublin

As conferences go, there are those classed as ‘have to go’ others as ‘boss told me to go’ and then the rarer ‘can’t miss it!’. MuseumNext is the latter for me, and I just returned from my sixth! This year it was in Dublin, a city commemorating the 1916 Easter Rising and also one celebrating a long and rich culture with a variety of museums, galleries and experiences. A few thoughts which have come from my time at the talks and networking during the three days. 

Diversity remains a hot topic and various examples were covered on how to attract audiences like millennials, ‘older’ people and families using museum events, collections and art workshops. Some good ideas and successes, however my observation is whether every museum can expect every person in their area to be interested in visiting in the first place? Is it okay not to have every person visit? Employment diversity was considered by several presentations, a workshop on future issues in museums, audience engagements and @monica_muses from Museum Hue shared their approach of taking action to raise awareness and address the lack of people of colour attending and working in cultural organisations.  Another oft repeated phrase was ‘soft power’ following the release of Lord Cultural Resources book in Geneva last year Ngaire Blankenberg was in Dublin to clarify what that meant in her presentations and feedbacks. From her presentation it looked like soft power was the same as relationship building, but for big museums, to help them find the shared win-win outcomes with city planners, governments and businesses and finance projects. It has jumped up the must-read book list so I can better understand their theory.

The future of museums was also discussed, as one expects at a conference with “Next" in the title, this time Laura Crossley covered key areas at a workshop asking participants to consider the future for distinct areas like funding, diversity, collections etc. At this session I met some tremendous people on the table as we discussed sustainability, covering topics like curatorial algorithms and workforce behaviours. Laura is going to write up the session and share it round which is something I am looking forward to reading as the rest of the groups had some positive ideas for the future. The biggest take away I had was from the last day, in fact the session after lunch on the last day which had three presentations all about money.

Those who have spoken with me of late will know I am wrestling the idea of how can museums be sustainable in the UK when the country is accelerating towards a 100% capitalist model based on short term performance and reduced social responsibility from central and local government. Such an economic growth model is leaving any organisation which relies on central contributions to meet the deficit between grants, income and donations and operating costs deeply worried. Museums were not created to make money but to deliver knowledge, experiences and as a place for discussion and wonder. Jim Broughton gave an excellent presentation of the huge Natural History Museum and how they are deciding what to deliver based on six ‘levers’ to generate income and value for their limited resources. Silvia Fillipini-Fantoni delivered an honest assessment of what happened when admission charges were introduced to a large art museum in the USA and Jessica Litwin shared four reasons corporates engage with culture and therefore how museums can find sponsorship, it is not FREE MONEY!

After three days of input and three evenings of networking meeting fascinating folk from all round the globe leaves me exhausted, inspired and filled with ideas for the first week back in the office. Taking time out for the 50,000 feet view of the sector and my museum's situation is important and worth the costs, however it is the reminders one, three and six months later which probably led to change and results happening. To catch up on the conference which was recorded check out www.museumnext.com. I shall be tuning in again after one month to remind myself of the great people and their presentations and become energised by their experiences, all over again.  

 

Museums Association Conference 2014 - thoughts

Two days in Cardiff at Museums Association conference and here are the things I loved and things not so much. 

Usual intelligently designed conference brochure

Usual intelligently designed conference brochure

1. Young professionals were everywhere - thanks to £125 ticket prices for first timers (I also spoke to someone with a bursary from Welsh Federation), it was great to have a younger demographic evident.

2. Red first time badges - I remember how much I hated my first MA conference in Glasgow. Not knowing anyone and no-one knowing me was lonely and intimidating. Having clear badges helped me know who to say hello to and a great conversation starter. 

3. Games session by @DannyBirchall and Kate Kneale was filled with energy and creativity. Who knew we would end up dancing to Dancing Queen with strangers in the Millennium Centre's foyer. 

4. Mat Fraser's presentation was amazing. Songs, history, rapping, artistic slant and challenges to the room was well timed and it's clear what the take away to every curator. Reinterpret one object to encourage disabled people the belief that they are part of history too. 

5. Presentation by Kim Thomas, Senior cultural advisor at BBC on how she lead the creation of a double episode on Casualty on topic of Female Genital Mutilation was a perfect presentation. 

6. Networking opportunities were plentiful - finding familiar faces, making new contacts, new friends and learning the odd new word - lechyd da!

7. More participative sessions were an opportunity to share ideas and also meet people over juicy topics and healthy debate. 'Should a museum host GP surgery?"

Not like

1. Weather - I am british and am contracted to mention it, two brollies and 10 seconds in the rain soaked me 

2. Repetitive topics like resilience and sustainability have been discussed at conferences I've been to for years. If we keep talking will it ever be solved? I think some speakers could learn from AIM conferences and be inspired by achievements instead of focussing on the cut face towards the future.

3. Inevitable clash of sessions and then a dearth of sessions to visit - thats when the sweeties from exhibitors drew me in and the favourite was PLB

Dürer in duplicate

While looking through my blogs and articles an unusual thing happened today, two articles on Albrecht Dürer, from two institutions on one work. 

The British Museum has just moved their Triumphal Arch to a new exhibition after removing the glass and frame. Conservator, Joanna Kosek, blogs on the process which took all night with help from handlers, exhibition designers, curators and the National Gallery's large lifting frame. An insight into how complicated moving art can be. 

Meanwhile in the National Gallery of Denmark a major project to conserve their version of Triumphal Arch is underway. They call it The Arch of Maximilian I, 1515. Rolled up and stored for years, they are allowing visitors to watch conservation on the 3m x 3.5m woodcut print.

Beyond the alternate names, I find the coincidence and presentations fascinating. The Danes have called their event Dürer under the knife! with focus on the science to conserve and interpretation of its symbols accompanied with a wonderful digitised version. You can see the crowned eagle watermark and really explore the visual here.

The Brits' title is Dürer's paper triumph, the arch of the Emperor Maximilian providing contextual reasons for such a masterpiece, who Maximilian was and accompanying the work with other work from Maximilian's time 

These approaches show scope of how to look at an object and the myriad of ways to present to audiences, I do hope both of them are aware of each others' work and maybe share some of their experiences in this new phase in the Triumphal Arch/The Arch of Maximilian I provenance. 

MuseumNext 2014 Day Two

Day two at #MuseumNext held as much interest and excitement for me as day one, although I was maybe a little jaded after two nights and one day of networking, the delegates are always so pleasant!
Day two started with Antenna LAB an offshoot from Antenna Audio who are well acquainted with audience engagement in museums. They praised museums as a third space and the opportunities that mobile offers before, during and after visits. They illustrated recent examples of projects within walls of museums at MoMA, Cleveland Museum of Art (Gallery One) and National Galleries Scotland (Art Hunter). They showed Grand Tour project of National Gallery/Hewlett Packard which had replica art all over London and are investigating how to capitalise on the learning of that. My question; is this an opportunity to edutain using cultural output and compete for the time people spend on devices while on the street against music, podcasts, games and social media?
What caught my eye was Talking Statues which is NESTA R&D funded, due to my late posting it's now out. I am excited by this, although rare for museums to have civic statues in their collection the concept of low cost technologies reaching everyday spaces is something I get behind. Currently available on 40 London statues and being evaluated by University of Leicester, this is worth keeping an eye on. 

Breakup sessions are always a tough choice, I plumped for Amy Heibel, LACMA and Shelley Mannion, British Museum with intriguing title which included Zen and R&D. Amy introduced the R&D project at LACMA echoing similar artist engagement in 1960s with Warhol, Oldenberg and Smith. After an open call artists were selected and paired with advisors from companies like NVIDIA, Google and SpaceX. "We (LACMA)  give financial and in-kind resources to artists to support projects (that may not happen otherwise) that engage emerging technology". My favourite so far is Annina Rust who has robots decorating cupcakes with piecharts depicting gender gaps. I even spotted a previous work colleague in one of her slides, the museum world is small.

Shelly Mannion gave a great presentation with theory from Falk, research from Morris Hargreaves McIntyre, the Happiness Project and laboratory studies of Buddhism. She explained Buddhism views happiness as a fundamental drive, distinct from pleasure, a choice, a skill, inextricably related to others. Shelley presented research that biographical exhibits connect more with audiences and aim to increase their sense of well-being. 

Next up was a look at the Adidas archive website, looks great with chance to curate your own collection, nothing new. 

Cybelle Jones from Gallagher & Associates presented on a selection of their projects. As someone who has a non-project budget of less than £5k these multi million dollar projects are not going to impact any of my daily decisions. Gallery One, National Post Museum, College Football Hall of Fame.

The afternoon's keynote was to set the theme of crowd sourcing with Gretchen Scott from MoMA and Jason Minyo from Possible and they talked about ART140. Using famous art work they invite people to tweet what they express for them. An additional element is the opportunity to analyse the data, assuming people use correct information on profiles there's a method of taking the data and looking for patterns of interpretations against age, geographic location, etc. Initial findings seemed to mirror findings of other studies, you don't have to be an art historian to see common themes. 

Kathy Fredrickson, Peabody Essex Museum stepped in late to present on a joint project with Smithsonian Institute and the Roundware Access App platform development. Another method of gathering audience interpretation and knowledge of museum collections. It's at developer stage at present and anyone interested in getting on board are welcome to contact the developers. 

National Museums Scotland, not surprisingly dear to my heart has undergone significant change in the past five years, physically and digitally. The digital has been led by Hugh Wallace and he shared an update and the five learning points for them in developing five apps, three visitor surveys, mobile friendly website, responsive design site (coming soon) and QR code experiments. 

  1. Balance internal knowledge knowledge and creativity with external expertise 
  2. Everything's an experiment, looking at Bluetooth low energy 
  3. Keep asking questions 
  4. Think beyond the sector 
  5. Promote or die 

My final selection of conference continued the theme of working with your audience with Carlotta Margarone, Palazzo Madama and Hannah Fox, Derby Museums offering their recent experiences of how audiences have responded to calls for assistance and participation.

Palazzo Madama identified a porcelain service from their region dated to 1730 and felt it was necessity to purchase for their collection. They raised €96k in two months exceeding the target of €80k and Carlotta expressed their desire to build on the relationship with these 1591 funders and other ways people supported. It raised their social media skills and the numbers following and liking, they developed portable donations boxes for everyone to take to events and ask for money all based around a storytelling philosophy for the ask. 

Final speaker was Hannah who explained at Derby Silk Mill Museum they were unable to secure the funding to refurbish and were left with a decision of what to do next. They asked the museums and the people what to do and then asked for them to participate and help. Re:make is rebuilding the museum with community effort, skills and ideas by making, producing and building it. Hannah sees it very much in the industrial heritage vein and the innovation of the 1900s while all sharing the load and responsibility. As the location for MuseomixUK in November 2014 it s somewhere some of the audience will no doubt get to visit. 

Apologies for a long summary, it proves;
A. I was listening and,
B. the presentations at MuseumNext are engaging, inspiring and leave me asking more questions and searching websites for more information. 
 

 

MuseumNext 2014 Day One

I  consider myself very fortunate to have attended the first MuseumNext (un)conference in 2009 at Newcastle which included museum superstar Nina Simon as key guest. With MuseumNext 2014 happening in Newcastle it was impossible to resist even though it has grown in size and cost it remains one of the best conferences I go to in terms of friendly delegates and organisers, thought provoking debates, innovative projects and I always leave with new contacts and new ideas to try. 

Tags from my five MuseumNexts

Tags from my five MuseumNexts

Day One


Keynote from Koven Smith - the last time Koven spoke at MuseumNext was Barcelona and I was only able to hear the first 10 minutes of his thoughts. He's always challenging, I found this keynote more futuristic than practical. A preamble through current field, here and over in USA shows museum websites are not being visited and Koven thinks this is due to museums view of digital as being an add-on opposed to a value proposition. He made some very good points as to why the content of sites are not likely to be of interest to the public linking the museum insistence to upload collection databases to the now outdated skeuomorphism (best example <iOS7 games app. WIth the help of Microsoft's design principles around Metro he laid out the argument and suggested how to fix it:

  1. create usable products
  2. focus on real needs
  3. structure for agility
  4. Eliminate skeuomorphism and anti-patterns

There is little to disagree with, however Koven's ambition to have museums fully thinking, acting and being digital is a lot taller order than he conveyed. We have all worked with technophobes not interested in learning digital skills and it is going to be impossible to force engagement under current contracts and staff motivations. His conclusions are at the heart of the issue, as he worries content is being produced by habit and history rather than an optimal method as a result of digital literacy. I wholeheartedly agree, however disbanding the 'habit and history' first is my approach and then address the digital literacy when appropriate. 

From Augmented Reality to Minecraft in Museums

One of the best sessions I saw was Twnkls Augmented Reality presentation and Adam Clarke talking about his use of Minecraft and the possibilities it has for museums working with young people, and others. 

I am a fan of AR and have used it in several unofficial capacities, mostly as a result of seeing strong presentations at MuseumNext conferences. Twnkls recreated a Dutch market square using old photographs and asked local population to clarify the areas missed by the archived images. Then using mobile app and a fixed device (telescope) the results are open for all to enjoy at the location. Something wonderfully engaging about the old school introduction of a telescope in the market square to view the AR, especially as appeared to be little sign of the sea anywhere nearby. 

Adam (@TheCommonPeople) spoke on the work he does with Minecraft, initially with Tullie House Museum for Museums at Night 2013 and then other projects he was working on, see his website. He was one of the most engaging speakers I saw and pinpointed benefits of working with the program and the opportunity to engage young people with museums, collections or heritage using it. The presentation was so captivating I am now looking to put a project together at my place of work. 

Keynote two was Colleen Dilenschneider entitled Touch, love and museum data: How touch makes the world a better place. A brilliant title that would send shivers through many of my ex colleagues of traditional museum persuasion: 'touch' and 'data' being the two most offending words! I loved her personal 'wow' moment of when she and her mom visited Art Institute of Chicago for a special trip, she saw Monet's paintings and was captivated. I learned two things from this;

  • Colleen is truly passionate about the connection between museum and the visitor
  • I should read the 'About me' section on blogs as I though Colleen worked in museums and thats why her insights at Know your own Bone were so spot on! 

She works at IMPACTS Research and using big data from surveys of museums, zoos, aquariums etc. she carefully and clearly laid out an argument that museums need to touch people digitally and also physically (face-to-face) to raise the quality of visits and therefore the likelihood of more visits, digitally and in the real world. She argued the traditional museum visitor are High Propensity Visitors and well connected and likely to tell people on their experiences. For @mardixon to get interested in numbers, that's good communication skills:

Excerpt from www.MarDixon.com blog on MusemNext

Excerpt from www.MarDixon.com blog on MusemNext

Growth in social media being the place where people are making their decisions to visit (hence a digital presence required) and institutional reputation remains a high reason on decision making - hence word of mouth on personal experiences. Data (not surprisingly) shows that people with personal contact (1-to-1 or 1-to-few) during a visit give a higherrating to quality of visit. Colleen recommends, especially if the museum is busy to deploy extra staff to meet and greet people.

The most surprising thing for me in the the data was the split of reason for becoming members. Something happened at 34 years old as those above it are in membership for the priority access, functions and advance notice, while those under 35 are looking for a place to belong, supporting good cause and of course both groups enjoy free entry. It was a specific data set and therefore dangerous to generalise, however the change at Dallas Museum of Art in membership will definitely be worth data mining to see if such a fundamental shift is seen in ages of subscribers. Museum visitors continue to be fascinating, as is the data. 

Colleen's final cry was for 'connectivity as king' which in the growing mobile and connected world is not revolutionary however museums do need to take the use of data and it's findings into their decisions and build strategy based on a consistent understanding of them. 

#MuseumNext contained some 'app bashing' and some 'app love' but on balance I would say more negative talk around apps than previous conferences. My day one concluded by hearing of two apps, both could be said to be in beta phase so not fair to judge their suitability yet, however the presentations were very different in content and approach to respective apps. 

Ana Luisa Basso presented on Unique Visitors which seeks to create a newsfeed for users to record their experiences in the gallery and also allow their friends or followers the chance to gain from their insights. If you know me or read this blog you will know this is something I have talked about for a long time. Crudely, I viewed the app as a tool for museum goers like Goodreads is for readers. The app has only been tested by small number of people and use location based features of smartphones. I won't change my mind and say this is a bad idea, I believe technology and our connectivity has advanced so far that there may already many tools out there which can be used for this, or to leap frog the old idea and reinvent it to integrate with established platforms. As Level 7 Andy Warhol badge holder on Foursquare it already prompts me friend recommendations and my own history from locations. 

The approach taken by Kevin Bacon from Royal Pavilion and Brighton Museums was very much 'we have made this, but it was not meant to be a product so we don't know if it fits a need' stance. Story Drop is a storytelling location based app that allows co-production of content tied to locations in the city. What has been a surprise to Kevin was the interest from community to add content. It has not been able to have marketing launch due to weather, etc. so the uptake is not yet known. However the community is interested in using it for pushing their information and stories which seems to be half a win on the purpose.

Day two of MuseumNext will follow, in the meantime lots of great bloggers' summaries can be found at http://museumnext.tumblr.com/ (and 2013 links). 

 

Things I discovered this week on a blog.

Like many people plugged into the Internet I subscribe to blogs on topics which interest me. One of those is Moosha, Moosha, Mooshme which explains itself to be "exploring the intersection of digital media and museum-based learning". where i was captured by one word 'pterosaur'. Like many small boys anything with 'saur' in the name has fascinated me since being four years old.

The blogs introduced a project at the American Museum of Natural HIstory working with teenagers on #scienceFTW program who were helping create a card game to raise awareness of pterosaurs and clarify they were not dinosaurs. A few posts down the line they had released the game and their relief was obvious. Even though AMNH is in New York they wished the game to be for everyone and made it available as a downloadable PDF.

I am not used to playing these card games and roped my friend to have a go with me. The instructions were one page long and I felt missed some important details, however we agreed rules between us when there was any confusion, for example 'can a card serve in multiple food chains?' we said yes. We also picked up three cards on each turn as we felt if making three plays per turn needed more cards. It all added to our enjoyment and I suspect experienced card game players will get into it very quickly.

The blog's next post showed them at an Games for Change event with the game and also shared some photos and videos of the day. It seemed that everyone was enjoying the game - looks like they are onto a winner.

In addition to the PDF there is an iOS app "Pterosaurs: the card game" which doesn't add any game play but has wowed me on two fronts. The first is the simplicity, constructed of three screens, three button choices and one of those links out to AMNH other apps. The opening and most important screen uses augmented reality on the pterosaur cards which have black diamond shape on them. view the card through the phone screen and you will see the pterosaur come to life and tap the screen to make him fly.

Screenshot of pterosaur soaring in AR

Screenshot of pterosaur soaring in AR

 

The AR is slick, no delays and allow the user to have an almost 360 degree view of the pterosaur on the ground or in flight. An excellent experience with AR is not that common and certainly not on free apps. It also shares the images produced for other areas of what looks a major exhibition, more examples on the exhibition webpage.

During the game I was beaten and remain confused to the extent of how the Event cards should be played but it was a great experience and I have now donated the cards to a family with dinosaur-fan children to spread the fun. I highly recommend having a go at it and if you have an iOS to download the app for the extra wow factor. The other playing cards also had symbols and I hope this signifies future AR features will follow.

 

Personalisation of the Museum Experience

It was six months ago I investigated PhD topics and came up with one which was accepted, but it was not possible to do without financial support. The experience has been rewarding and I plan to do some amateur researching and reading to develop the idea;

Personal space in the museum: the role of technology in the gap between viewer and object

The area between the museum visitor and object is where the object is viewed, it is where the curator communicates with the visitor and it is where the visitor engages, therefore it is the most important space in the museum. It also equates to the four feet ‘personal space’ or ‘personal distance' as classified by Hall (1969) founder of the study of proxemics. 

My aim is to investigate what impact using technology in this gap has, and consider what impact emerging technologies have on the viewer and curator.

Rather than propose the introduction of a physical barrier of technology between the viewer and object, this research will investigate and evaluate the role of technology in this space and its effect on the respective relationships between the viewer, object and curator.

I have been using the term "personalisation of a visit" and the practicality and possibilities of this were confirmed at Google I/O in May 2013, where they announced a new version of Google Maps which would make restaurant, shop, destination suggestions based on the user's previous locations, as noted by The Next Web below: 

The Next Web summary of Google I/O

We take our devices everywhere and if you tell it what you thought of the experience when seeing Sunflowers 1 by Van Gogh in London and then see Sunflowers 2 in Amsterdam three months later, the smart device could remind you of seeing Sunflowers 1 and repeat what you thought, helping you remember the experience, reflect, build on the learning or review what you actually do think of the work, artist, subject, etc. 

The revised Google Maps app has been released this week but doesn't mention the personalisation yet. It may be because such an ideas is ubiquitous already through search results being tailored to our web behaviours.

Still, I am interested to see how this would work for my topic in the museum and will share the research and plans as I progress and would be interested to hear of any projects out there which may be considering similar lines of enquiry. 

MuseumNext 2013 - Final Thoughts

What did I learn from MuseumNext 2013? 

Many wondrous things, but after much pondering here are some snippets that spoke to me; 

Products and Offerings

'Prototype is the product' (Cooper-Hewitt National Design Museum) - acceptable to put things out in Beta or at least not as perfect as previously measured. It allows development to continue based on credible user experiences, examples from V&AMuseu Nacional d'Art de Catalunya and Cooper-Hewitt National Design Museum.

Not all science involves test tubes and loud bangs, there are projects (Weblab) in science spaces which are engaging the audience to interact, learn and enjoy the world around them more.

Websites and audience interactions are constantly changing, museums need to make the choices how to adapt not when, e.g. Rijksmuseum open everything on the Rijks Studio website >125,000 high-res images for people to view, collect, edit and interpret, while their galleries have no technology.

We will never ever be finished collecting and interpreting (Pocket Museum

Theory

Ablative thinking (Science Gallery) - allowing things to be done by, doing things with and drawing ideas from an active community of participants.

Marketing

A short video on YouTube with a catchy tune can make your offering more exciting:

Facebook tips and ideas (National Museum of Denmark) use it as a place to communicate cultural history rather than trying to convert digital visitors to real visitors.

Participation 

Ask the audience to participate and the response will vary, Your Paintings replicated Galaxy Zoo for amateur astronomers and has spawned a following of 9000 art history tagging volunteers, with 50 (0.5%) earning title of super taggers. 

Digital natives need to be engaged in the real objects too (Naturalis Biodiversity Center) and can be invited to make the bridge from real to digital to real (Tate Kids).

Relationships are key, even in digital world, "Affection Management is a mindset that helps cultural institutions build strong relationship with the different audiences and play a relevant role in their communities" and is being deployed in some of the top 1% of world's museums. Building repeat visits and strengthening relationships is key to Dallas Museum of Art - Friends.

Innovations

Always room for new ideas and innovations (Audio Tour Hack

Museums can contribute to today's debates and act as catalysts in social and environmental and economical change (Happy Museum) and (Museum of Science and Industry, Manchester) 

There are many HUGE ideas and ambitions out there, like the semantic web and the challenge is how it can be used for collections (National Museum of Denmark

A robust data engine is a firm foundation to begin with and then incremental changes. (V&A

Museums 2020 and tools on how to cope (Flow Associates

Having now been to four of the five MuseumNext conferences my enthusiasm has not waned, I did have less 'wow' moments this year, that said it was countered by the fact the presentations did evidence more senior management buy-in of the digital opportunities available to museums. The director of the Van Gogh Museum was very supportive of the new policy to allow photography and also the opportunities the 'proliferation of devices' was bringing to the visitor and museums. All that remians is to find our where the next one will be in May 2014.

MuseumNext Keynote - Seb Chan, Cooper-Hewitt National Design Museum

Slide 1 @sebchan presentation

@SumoJim introduced Seb Chan as having the blog everyone in the room should be reading, are you? His keynote at #MuseumNext was inspiring, intimidating and informative. Slides are at slideshare and rather than regurgitate the talk here, this post will be key bits I found as new, useful and how they may be useful. 

The past 10 years has seen a noticeable shift in control of content, from museums to the visitors and is an area I definitely agree with Seb and strongly believe more people need to acknowledge and start building their museum offer with that in mind. Museums can remain an authoritative source, encyclopaedic in their specimens and as repositories of knowledge, but visitors can add to that and need to have options open to share such information.

Seb made the observation of all Cooper-Hewitt had achieved was with done only 75 staff, his previous museum Powerhouse had over 300. This point generated good debate in later conversations and the question debated of whether the size of organisation had a Dunbar number equivalent point which saw dynamism or flexibility reduce as the staff number increased, people thought 100 was possibly the tipping point.  

Technology acts as an amplifier - TOTALLY check that point - along the "vectors of scale" of geographic reach, temporal persistence and deepening context capture this well. 

Slide 97 @sebchan presentation

These rules or strategy are followed at Cooper-Hewitt (C-H) and have contributed to the huge amount which has happened since Seb has taken over, I find it intimidating and hugely impressive. Key is the staff and two great points were made which have to be adopted everywhere. "hire people smarter then you. Invest in training" and as digital audience grows so too should the digital audience facilitating and delivering that! *hands up those doing either of those* 

A theme seen in later presentations is the idea that the prototype is the product, getting things out the door and improving iteratively is the lesson of the week for me. Borrow/link to data already provided, that is why the Internet is a network, surely. For the 93% of objects not digitised or with poor records then C-H has worked a system that creates links to places with more information; Wikipedia, other museums, etc. And the search facility had two days of work on it which created a Josef Albers effect to the default image to help scan them and ascertain more data, simply through colours and shapes designed dependant on the known data on the object versus what is missing, genius. 

Slide 82 (detail) @sebchan presentationUsing the building as an object and a user of the API is an idea I am not 100% clear on, that said better use of the building as a player in the experience is important. You choose whether it is a 'shouter' or a 'helper,' e.g. the Rijksmuseum is the helper, it's galleries are designed to show off the art (help), while the corridors are providing more visual pleasures (shout) as you move between the curated ages. As the collections begin to catch up on how they are being catalogued, stored and displayed in the digital age so too will the buildings be able to provide more information for the visitor's personalised tour(s). 

Finally Seb talked of metrics and they were 'simple' and nothing unexpected, it just shows simplicity does pay of. Great kick off to the conference and had delegates buzzing the rest of the day. 

MuseumNext 2013 Fringe

MuseumNext 2013.JPG

Red is the Colour to go with the District!

A new approach to MuseumNext conference tonight with a fringe event brought by N8 - the 20 somethings who bring Amsterdam Museums Nacht every November. They spoke at MuseumNext in Edinburgh and I have since mentioned them to many people as a model that is different, challenging and yet seems to be working. Here's MuseumNext's take on them via blog. Tonight, they put together three speakers of very different projects with the theme, Heritage Pays and below are my understandings and the links. Apologies to the speakers if I have misinterpreted anything. 

The Big Internet Museum

New to me and those sitting in my row, an online museum. This, one year old project is a real inspiration. Initially, I was cynical, but they really are doing a museum on the Internet and capturing/cataloguing the 'objects that have defined where the Internet currently is. I immediately thought of the Internet Time Machine which archives web pages, was doing the same thing but it's not, it is the difference between the British library collecting books under the Legal Deposit Act and the British Museum collecting printing presses, ink, books and the devices that you read books on - bad analogy.

Dan Polak and two colleagues from an Ad agency felt the need to create the museum and over three/four nights a week and a day every weekend they now do just that. Admirably answering every email and also reviewing every suggested submission they are building a collection based on loose rules; 'everything is correct', 50% is information and 50% is entertainment, and 50% is handled like it's a museum and 50% is Internet. There is no business model for money making, it's ad-free and supported by generous benefactors. What would you like to see in the museum? they will listen to all submissions, I've already found the best entry ever...how to know who looks at your Facebook page .dare you click it?

Smart Replicas

Next up was Maaike Roozenburg to talk about a project she is doing with a museum, university and others while she is a technical designer. She was interested in handling objects held by a museum, both those on show and also the 95% hidden in stores to be brought back into the original locations. She used the example of 17th century drinking glasses or tea cups and the chance to have them back in the home, dishwasher proof and usable. 

She has prototyped scanning objects (CT-scan) and then producing a 3D printed version and/or a porcelain version - I was not clear if the porcelain was produced via a mould or was it generated by the 3D printer. Anyway, the final version is white and not decorated, but it maintains the chronology of the piece, design/decoration which has impacted the surface is picked up by the scanning process, any cracks or damage are also picked up and the slicing process of the scan can be noted too. Rather than produce an age appropriate replica the product is true to the whole history and experience of the object, The current phase is to make the porcelain version 'smart' by adding layers of augmented reality which can then be viewed using a smart device. Obvious content could be an image of the original glass or tea cup, showing the colourful designs, or makers-marks, however there is also other ideas for content like; illustration of the contemporary manufacture, provenance, museum catalogue information, stories, etc, Maaike has a blog which has more info and she and the partners will be prototyping the AR in the museum next month. 

Double Denim

The third presentation was less defined and was a conversation with Joachim Baan from Anothersomething & Co. My understanding is Joachim has a collection of denim and is also a designer/marketer and has managed to include items from his denim collection in the design and display of a denim shop in Amsterdam. We heard of the early marketing by Lee which involved having dolls wearing denim,(Go Mizzou or Michigan!) I may have dreamed that but if it is true, then that's intriguing. 

His next project is potentially using historic money bags from banks to inspire the designing of a store. While I didn't really understand what was the benefit of historic storytelling within current commercial goods or translate it to a more UK/US based stiore, Baan is an intriguing individual who using historic artefacts of all sorts to inspire and influence contemporary designs, something all museums could do with promoting more with the advertisers and designers of their neighbourhoods. 

Google Glass - good or bad for museums?

 

Uncrate.com website

Of course, it's far too early to answer this direct question, however the comprehensive review of the 'Google Glass - Explorer Edition' by Engadget's, Tim Stevens last week puts the question in the article.

 

Excerpt Google Glass review Tim Stevens, Engadget

The argument for/against photography in museums is complicated (H/T to Rebecca Atkinson, Museums Association poll (pay wall) for link to musematic and Danny Birchall blog which illustrate this. Museums are beginning to address the possibilities smart devices offer them and their visitors, leading to a reduction of restrictions on gallery photography. Does having a permanent camera/video camera option on a visitor cause extra concerns? Is the privacy of the visitors needing to be considered? Will security be an issue? 

The privacy issue of using such technology is making headlines already and will run its course, however is there a positive angle for museums to take? A presentation by Museum aan de Stroon at MuseumNext 2012 showed the opportunities for a personalised tour of museum using a smart device carried by a docent and directed by an online viewer sitting at their computer. It opens up many ideas of accessibility, for those unable to visit due to ability, distance or whatever and the results MAS found were significant.

Returning to Stevens' review, is it a bad thing to have a visitor to the museum contact their friend(s) who are not there and share the experience with them? Maybe host a Google Hangout while there - enticing others to visit and to learn more about their friend through their connection with the collection. What do you think the possibilities are with technology like Google Glass?