I just have to blog about this app!
/
For all the irreverent comments made by friends over the years about Cleveland, OH there is now something to entice me to visit and see the place for myself. Just as the director tells me to in his TEDex presentation.
Sitting on my couch 3524 miles from The Cleveland Museum of Art I can be transported to a world class art collection thanks to the new iPad app ArtLens. Hat tip to @amyldale for bringing it to my attention.
The app is so good I had to blog about it. It has a good cross section of an impressive encyclopaedic collection amassed since the museum's foundation in 1913.
It is easy to be critical about apps, there are so many, they have great things that make us use them, but generally one BAD thing that infuriates and makes us complain. For example, the Reminders app will not let me see all my categorised lists in one place so i have to review each list each time. But it does sync with Outlook, not many others do that!
Carrying an iPad around an exhibition is not ideal and the irony of me singing ArtLens praise is how great an experience it is from my front room. I hope the developer and museum do not deem my enthusiasm as a failure, in the space I am sure the experience will be awesome but never must technology get in the way of the real object.
The reason I am evangelising is twofold;
1. This app has things I have been wanting in a museum guide for ages: tailored tours, self-build tours, optional extra context on works beyond labels, sharing buttons and augmented reality. Multiple methods of learning more with videos, audio and 'similar works' links.
2. It looks great and is easy to work.
Just this morning I was telling a colleague of the options technology provides to enhance the visitor's experience and benefit further from what they do and do not know. ArtLens gives choices and at no extra intrusion to other visitors.
Recommendations
My recommendation to ALL iPad users is to download and enjoy getting close to this great collection. Museums, take note, an app can be done well with enough thought and dare I say $$$$$.
To the CMA I say; include a note to say the additional download when first using the app will take "approx 10 minutes" to give the user a choice when to do it.
Add a feature to allow audio to be recorded to personal tours. Have a look at Soundcloud, Audioboo and Digisocial for good implementations.
WELL DONE!! You have restored my faith in apps in museums, they can be done well and can be incredible in the museum or in my pyjamas.
Jake Barton, Local Projects presents at Wired 2012 talks on four projects, including Cleveland Museum of Art's Gallery One. Begins with 9-11 Museum and then 11 minutes in CMA. Insightful, clear and further details of the leap being made by this project. Hat tip to Museums Association for the link .